Real clients. Real constraints. Measurable results.
Six years of enterprise analytics and frontend engagements across retail, education, travel, and e-commerce — from Abercrombie & Fitch to Toyota.
Let's Work TogetherSelected Work
Segment → Tealium Migration — Abercrombie & Fitch
The global clothing retailer needed to migrate their entire analytics data collection infrastructure from Segment to Tealium across multiple code repositories. I led the end-to-end migration, architecting a standardized tracking framework and automated governance system — delivered 2 months ahead of schedule.
End-to-End ETL & Data Governance — Buendia Tours
A Spanish travel agency needed full marketing attribution visibility across their digital properties. I orchestrated a complete ETL pipeline — Website → GTM → GA4 → BigQuery — enabling real-time marketing attribution dashboards and full GDPR consent compliance.
CRO & Enrollment Funnel Tracking — K12
K12, a US online education company, needed to boost lead generation and gain accurate visibility into their enrollment funnel. I designed A/B tests in Adobe Target and refined the data collection pipeline, achieving a 15% increase in lead generation.
Server-Side Tagging Implementation — Farmatodo
The Colombian drugstore chain was losing conversion signal data to ad-blockers. I pioneered a server-side tagging architecture using GTM, integrated the full marketing stack, and built real-time dashboards connecting BigQuery to Looker for C-suite reporting.
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