Analytics Engineer who turns data into decisions — and code into results.
Hi, I'm Francisco Cruz — a Strategic Analytics Engineer & Frontend Developer with 6+ years of experience building scalable analytics architectures trusted by Toyota, Whirlpool, and Abercrombie & Fitch.
See My Work- 6+
- Years of Experience
- $100k+
- Annual Savings Delivered
- 6
- Enterprise Clients
- 100%
- Data Accuracy Guaranteed
Services
Analytics Engineering
End-to-end analytics architecture using Tealium, Adobe Analytics, GA4, and BigQuery. I design data collection pipelines that are accurate, scalable, and built for long-term ROI.
Data Layer Design & Governance
Standardized tracking frameworks, schema validation, and automated governance pipelines that ensure data consistency across complex multi-repository environments.
A/B Testing Strategy
High-impact experimentation via Adobe Target and Tealium. From hypothesis design to statistical analysis — turning test results into measurable conversion lifts.
Frontend Development
Building web components and full interfaces with React, Next.js, TypeScript, and Adobe Experience Manager. Clean code, unit tested, and built for performance.
Server-Side Tagging
Bypassing ad-blockers and improving signal fidelity through server-side GTM implementations. Better data quality for marketing attribution and retargeting.
Martech Integration
Connecting the full martech stack: Tealium, Adobe Launch, GTM, oneTrust, Meta Pixel, Google Ads, Braze, AppsFlyer, and Hotjar — wired up correctly from day one.
What clients say
I would recommend Francisco to any team/company - he is always on top of all his development work and goes the extra mile to figure out solutions.
Ready to build something great together?
Whether you need a scalable analytics architecture, a tracking framework that won't break, or a frontend that performs — let's talk.
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